Challenge
- Arigato Healthcare Pvt. Ltd. envisioned a wellness-focused healthcare space that blended warmth, professionalism, and trust. As a new entrant in a saturated market, they needed to build a brand that stood out-not with loud claims, but with clarity, elegance, and emotional resonance.
- The challenge was to develop a comprehensive identity that captured their core philosophy-gratitude, healing, and holistic care-while still being medical and credible. From the logo to the website, every touchpoint had to reflect a calm, nurturing, and refined experience.
- We had to navigate multiple layers of brand building, working closely with the founders, doctors, and admin staff to balance healthcare precision with wellness warmth. Adding to that, the branding had to be extended across internal spaces and the building exterior, with consistent messaging that spoke to patients, visitors, and staff alike-creating not just a clinic, but a welcoming ecosystem of care.
solutions
- We began by crafting a minimal yet meaningful logo that captured the essence of Arigato-gratitude and healing. The design language across the brand was soft, elegant, and rooted in wellness. We created a color palette and typography system that was serene yet confident, ensuring instant trust and recall.
- Finally, high-quality signage production and installation ensured that the brand remained consistently visible and memorable. Today, Arigato stands as a thoughtfully designed healthcare destination-inviting, healing, and truly patient-first.
- The website was developed to reflect their multi-specialty approach, with smooth navigation, calming visuals, and informative content. We also executed internal and external branding-from motivational wall quotes and directional signage to reception branding and ambient design-transforming the physical space into an experience of care and positivity.
