Project View
- Driving Admissions with Precision: How Manipal Streamlined Campaign Communication at Scale
Challenge
- Manipal Academy of Higher Education, Bangalore, was gearing up for an ambitious admission drive but faced a set of challenges that impacted the campaign’s overall efficiency. The primary concern was a lack of brand consistency across its digital and print communications, which created fragmented user experiences. Their outreach also suffered due to loosely structured guidelines, resulting in design and messaging disparities across platforms. With multiple touchpoints, including 123 unique landing pages and 64 emailers, managing creative coherence was proving difficult. Moreover, working within Meritto’s platform, which demands precise content and design alignment for effective CRM automation, further complicated execution. The challenge was not just to deliver volume but to do so with precision, speed, and a strong brand narrative.
solutions
- We partnered closely with Manipal Academy to bring clarity, structure, and brand uniformity across all campaign assets. Our team designed and developed 123 landing pages and 64 emailers, tailored to Meritto’s AI-powered Education CRM, ensuring seamless integration and automation. We introduced a scalable design system that respected existing brand elements while offering flexibility for multiple program-level customizations. Each landing page was crafted with conversion in mind-clean hierarchy, clear CTAs, and intuitive flow-all optimized for Meritto’s behavior-based engagement features. Emailers followed a modular template approach, enabling faster adaptations without losing visual or tonal consistency. Additionally, we delivered a cohesive print brochure to reinforce offline visibility. The end result was a high-volume, high-quality output delivered on time, with brand harmony and technical compliance at its core.
