Challenge
- Manoj Trans Express India Pvt Ltd, a reputed name in logistics and cargo movement, faced a branding dilemma. Despite years of operational excellence, their brand presence was fragmented-with inconsistent visual identity, outdated communication materials, and no formal brand guidelines in place. Their website lacked clarity and failed to represent their scale, expertise, or trustworthiness to new-age clients. Internally, there was no single document or system to maintain consistency across teams, making it difficult to present a professional, unified image to corporate clients and stakeholders.
solutions
- We began by understanding the company’s legacy, vision, and future goals. A fresh brand identity was created-modern yet rooted in their reliability. From logo refinement to stationery and business decks, all communication tools were unified under a cohesive design system. A comprehensive brand document was developed, offering clear guidelines for tone, visuals, and usage. Their new website was structured to reflect their core services, customer success, and operational scale-optimized for user experience and mobile responsiveness. With business consulting and targeted digital marketing, we helped reposition Manoj Trans Express as a trusted, forward-looking logistics partner ready for expansion and digital engagement.
