Challenge
- The Natus Group, with its diverse ventures in healthcare and education, faced a brand identity challenge. Each vertical-women and children’s hospital, multispeciality hospital, and international school-had unique strengths but lacked a unified brand voice. The existing websites were disjointed, didn’t reflect their premium positioning, and offered limited user engagement. With expansion underway, the need for a stronger digital presence and cohesive communication became critical. Their team needed clarity on how to position each entity while tying them together under one umbrella brand that could build trust across audiences-from parents to patients.
solutions
- We began by crafting a unified brand architecture that clearly differentiated each Natus vertical while establishing a consistent tone across touchpoints. Visually distinctive yet connected identities were developed for the hospital and school divisions. The websites were redesigned from scratch-mobile-first, intuitive, and informative-highlighting services, infrastructure, and USPs. Strategic content writing and SEO were implemented to enhance discovery and trust. Through business consulting, we helped streamline internal communication and align marketing efforts. Finally, a phased digital marketing rollout targeted local communities and key decision-makers, positioning Natus as a reliable name in both health and education.
