Challenge
- S&S Industrial Products Pvt. Ltd., a trusted name in the fasteners distribution industry for over 40 years, was ready to evolve with a modern brand identity. However, capturing the depth of their legacy, product range, and credibility in a fresh and contemporary format posed a unique challenge. With over 100+ SKUs ranging from basic fasteners priced at ₹1 to high-end components priced at ₹5,000, the diversity and technical nature of the products demanded deep understanding.
- The S&S team was deeply knowledgeable but not used to branding discussions-so we had to invest time in multiple detailed sessions to map product categories, understand technicalities, and align with the team’s vision. The real challenge lay in modernizing their identity without losing the trust they've built across sectors-from construction to aerospace-and positioning them not just as a supplier, but a strategic, reliable partner.
solutions
- We began with a full brand discovery exercise to understand S&S’s legacy, values, and product architecture. The new logo was crafted with precision to represent solidity and trust, subtly incorporating elements inspired by fastener shapes.
- Our team then built a modern, responsive website that not only listed over 100+ SKUs in a structured, searchable format but also told the story of S&S’s four-decade journey. We created a comprehensive product brochure, corporate stationery, and sales support collaterals-all carrying forward the new visual identity.
- The rebranding helped S&S stand out in a traditionally unbranded space, adding a layer of professionalism and modernity to their market presence. With a refreshed digital footprint and cohesive branding, S&S is now poised to scale further, while staying rooted in its reputation for reliability and range.
