Project View
- From Threads to Touchpoints: A 360° Brand Revamp for Shvaasa Sarees
Challenge
- Shvaasa Sarees, a traditional saree brand with a rich heritage, faced several challenges in strengthening its market presence. The primary hurdle was a lack of cohesive branding, which led to inconsistent messaging across channels. Their digital footprint was minimal, limiting their reach and engagement with a broader audience. Additionally, the website was outdated, resulting in poor user experience and conversion rates. Shvaasa Sarees needed an integrated solution that would elevate their brand, enhance their online presence, and ultimately increase sales. The challenge was not just to modernize their look and feel but also to create a seamless digital experience that resonated with their target audience.
solutions
- To address these challenges, we developed a comprehensive branding strategy for Shvaasa Sarees, ensuring a consistent and captivating brand image across all touchpoints. We designed elegant stationery, created a detailed brand document, and revitalized their eCommerce website with a user-friendly design, optimized for conversions. Our team provided business consulting and digital marketing services to drive performance-based results. A professional photoshoot and engaging video reels were produced, showcasing the sarees in their true essence. We partnered with a reputed agency to hire models, adding an authentic touch to their campaigns. These efforts resulted in a notable boost in brand visibility, customer engagement, and sales
