Challenge
- TestYantra Global, a growing name in IT services and workforce solutions, was ready to scale but lacked a unified brand identity and a modern, intuitive website. Their offerings-ranging from staffing to product-based solutions-needed to be clearly communicated to different global audiences. The website had to reflect their tech-first mindset while being easy to manage internally. Creating simplified, engaging explainer videos that showcased complex services without overwhelming viewers was also key. Most importantly, the brand needed to convey trust, agility, and innovation in a highly competitive market.
solutions
- We began by sharpening the brand’s core narrative-positioning TestYantra as a global enabler of talent and tech innovation. A modern WordPress site was developed with clear UX flow, bold messaging, and future-ready design. We also scripted and produced concise product explainer videos that made their services accessible even to non-tech stakeholders. From typography to tone of voice, every element was aligned to reflect the brand’s dynamic, solution-oriented approach. Additionally, we offered business consulting support to align internal communication with the new brand tone. The result was a fresh identity and digital presence that now speaks confidently to partners, clients, and talent across the globe.
