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- Blending Physical and Digital: How WarpdLabs Elevated Cannabis Packaging with AR
Challenge
- WarpdLabs approached JungleSquare with a bold ambition-create an immersive Augmented Reality (AR) experience across 35 distinct cannabis product packages. Each package, representing 7 unique products with 5 variants each, needed a personalized digital layer that not only engaged users but also provided clarity around selection and usage. The complexity lay in developing a unified system that could seamlessly recognize individual packages through a mobile camera and respond with tailored AR content. Beyond recognition, the user experience had to be intuitive, informative, and add genuine value-both pre- and post-purchase. With the cannabis industry being highly competitive and regulated, standing out with innovation, while keeping things user-friendly and compliant, was a significant challenge.
solutions
- JungleSquare delivered a full-fledged WebAR experience that transformed 'WarpdLabs' packaging into interactive digital touchpoints. The process began with users scanning a QR code or using an RFID-enabled prompt, leading to a secure web-based AR experience. Each package was linked to custom-designed UI, 3D models, and animations, ensuring accurate recognition and relevant content. Users could preview product variants before purchase and receive guided instructions after buying, creating a seamless, two-phase interaction model. The integration of real-time recognition, intuitive UX, and engaging visuals helped WarpdLabs boost customer engagement, improve product understanding, and strengthen its position as a tech-forward cannabis brand. This project demonstrated JungleSquare's capability in combining design, AR tech, and customer journey mapping at scale.
