Challenge
- Wibmo, a PayU company and a leading player in digital payment solutions, was preparing to mark a significant milestone-25 years of innovation and excellence. Alongside the celebration, the brand wanted to streamline its induction experience for new hires and reinforce its culture and journey. They needed a high-quality training video, a memorable corporate film, customized new employee kits, and corporate gifting solutions-all with tight timelines and global expectations.
- The challenge? Executing a brand film of this magnitude with limited on-ground availability of key leadership. The CEO flew in from the U.S. for just two days, and everything from scripting to shoot coordination had to be planned with military precision. Creating an impactful narrative that captured Wibmo’s legacy, tech-forward culture, and future ambitions, while also handling the end-to-end print and production of branded kits, required sharp planning and creative clarity.
solutions
- Our team stepped in as creative and execution partners-crafting a visually rich 25-year brand film that captured Wibmo’s global footprint, innovation milestones, and people-centric culture. With only a narrow 48-hour window to film the CEO and key leadership, we pre-scripted and pre-lit scenes, ensuring every moment was optimized.
- Simultaneously, we designed and produced a sleek training induction video, integrating Wibmo’s values, processes, and work environment into a concise, engaging format for new joinees. To amplify the employee experience, we curated and produced custom new hire starter kits with personalized elements and premium finishes-along with thoughtful corporate gifting options.
- The 25-year film was premiered during the anniversary celebration, earning heartfelt responses across the company. The onboarding kit and video have since become an integral part of the induction process, creating a consistent, engaging first impression for every new member joining the Wibmo family.
